September 12, 2024 | Fashion, bags and accessories
South Korean actress Mun Ka Young stars in TUMI’s latest campaign, which immerses viewers in Mun’s daily commute while capturing the vibrant energy of Seoul.
International travel and lifestyle brand TUMI has debuted the Voyageur Leather and TUMI 19 Degree Frame, stunning iterations of two of the brand’s most beloved collections. To celebrate these new Fall 2024 pieces, TUMI tapped global ambassador, South Korean actress Moon Ka Young, to star in an immersive campaign that transports viewers to the streets of Seoul for a day in her life with TUMI by her side her.
TUMI’s luxurious and trendy spin on its iconic Voyageur collection is made with premium leather. Every piece is created with functionality and style in mind – including the new TUMI “T” logo hardware – balancing the brand’s height and innovation with timeless minimalist allure. The Voyageur Leather collection features backpacks, totes, shoulder bags and crossbody, including the new Lex Train Case Crossbody, which comes in three versatile sizes. The collection comes in Classic Black with Gold or Gunmetal hardware, and Pewter Metallic with Gunmetal hardware, a festive offering for the holiday season, with prices ranging from $250-$750.
TUMI is also expanding its travel offerings this fall with the introduction of the TUMI 19 Degree Frame, an innovative take on the brand’s 19 Degree collection. The TUMI 19 Degree Frame was designed to meet the needs of the modern traveler with integrated frame clamps, retractable handles and TUMI’s signature smooth and quiet transport wheels. The exterior features the iconic 19 Degree fluid contours while the interior features tie straps and zippered mesh pockets for ultimate organization. Available in black texture and pearl gray texture and four sizes, this collection meets diverse travel needs with unparalleled functionality and a timeless aesthetic. Prices range from US$895-1195.
“This season represents our continued push forward for TUMI, as we expand further into women’s lifestyle and evolve our travel experiences to create a variety of more perfect, timeless and innovative products,” says Victor Sanz , Global Creative Director at TUMI. “As one of our valued global brand ambassadors, Mun Ka Young perfectly embodies the stylish and on-the-go TUMI woman.”
To add richness and authenticity to the campaign, TUMI welcomed South Korean filmmaker Taejong Song and photographer Kim Hee June to immerse viewers in Mun’s daily commute, all while capturing the vibrant energy and urban architecture of Seoul. With visuals highlighting key product features, the film offers viewers a look at how TUMI products bring style, organization and excitement to everyday life.
“I personally was very excited that this campaign will be shot in Seoul, the place I call home,“ adds actress, Mun Ka Young. “TUMI is the perfect complement to my on-the-go lifestyle, keeping all my stuff organized while always looking chic and stylish.”
International REGION